Tenured and dedicated professional with a strong background in sales enablement, global call center training , business development, company-wide communication launches, program management. Results driven leader who likes to investigate root causes and make a difference by removing operational obstacles to evangelize marketing and sales programs. Experience with B2B program launches and requiring complex partnerships. Successfully launched global lead generation programs for home services across 18 call centers. Entrepreneur experience in real estate, insurance, packaging and small business marketing. Excellent collaborator and communicator who inspires change.
AREAS OF EXPERTISE
- Partnership Development
- Start -Up / Entrepreneur
- Market Positioning
- Program Management
- Sales Enablement & Training
- Lead Generation
- Client & Vendor Relations
- Performance Monitoring
- Incentive Development
- Profit & Revenue Growth
- Channel Management
- Process Improvement
RECENT WORK EXPERIENCE
Consulting Company (2017-Present)
Owner, Consultant
- Positioned new sales enablement programs and designed GTM strategies for small business clients. Worked closely with customers, assessed business requirements, defined project scope, and forecasted costs associated with execution. Successfully completed various consulting assignments lasting from 3-9 months with companies such as: Dandee Pallet and Packaging, Third Planet Recycling, Fitness Warehouse, SVETT Digital Marketing, Thiessen Printing, Beyond Biodynamics Skincare, Korpak Inc. Packaging, JRL Residential Real Estate, Bizarre Entertainment, RR Developers Vacation Home Rental, and more.
Large IT Company (2020-2024)
Hewlett Packard- Channel Sales Liaison
- Drive HP sales for print business within CDW Enterprise and Small Business territories. Increased market share for HP Using strategic communication, relationship building, lunch and learns, customer events and product trainings. Designed print refresh strategies for large corporations using key field team members. Defined, tracked, and reported on key performance metrics to provide data-driven recommendations to HP, Market Star and CDW.
Program Manager, Meta Reality Labs
- Developed and executed strategic plans and sales methodologies to ensure the achievement of program goals. Train, mentor, and supervise a team of 10 direct reports. Compile reports, assess close rates, and make recommendations to optimize sales operations. Create new dashboards within Power BI to illustrate sales metrics and team performance. Designed new processes to streamline systematic lead flow handling and improve customer buying experience. Oversaw three channel account managers working with resellers of Meta’s global hardware. Built and maintained positive relationships with clients, stakeholders, and other key partners. Created of inbound call policies and best practices playbook.
Program Manager, GE Digital
- Hired and trained a team of business development direct report managers to execute national sale execution for GE Digital. Lead new start-up program by overseeing operational functionality, marketing sequencing, and lead development. Worked closely with GE product engineers and trainers to drive software sales and services reaching 1,400+ power plants nationwide within 3 months. The team used complex price models to sell SAAS tools that drove efficiency, safety and financial improvements. Led training and sales enablement programs internally and designed and co-hosted webinars with GE SMEs to Power Plant COOs.
Program Manager, Microsoft Cloud Solutions (CDW badged)
- Evangelized the Microsoft CSP Program to CDW. Focus included operational functionality, pricing, forecasting, sales reporting, and incentive development. Positioned new Power BI dashboard to sales teams to drive immediate awareness to performance vs. goal. Worked with stakeholders and senior leadership to develop internal go-to market strategies supported by KPIs. Evaluated product portfolios, category performance, and all current initiatives. Maintained expert knowledge of product portfolios and analyzed complex industry information to identify, develop, and execute strategies to increase sales. Achieved $200M from 1.9 million licenses sold (39% growth).
MSP (2019-2019)
MSP Sales Manager (Cybersecurity)
- Built a team of business development managers to present new MSP service relationships with SMBs across Chicagoland. Hired, trained, and managed sales execution of MSP experts in the field. Developed team hunting and closing training tools to gain new clients and sell MSP and cybersecurity services to SMBs. Initiated canvass and cold-calling strategies, as well as networking and “lunch and learn” forums for the team. Explored partnership opportunities with businesses, offering MSP’s services within current networks.
- Added to the Chicago market’s top-valued MSP provider for SMBs and gained new partnerships within nonprofits.
- Drove highest marketing ROI results for canvassing by improving efficiencies in execution.
Sears (2002-2016)
National Program Director
- Created and evangelized a new home improvement revenue stream for Sears ( Transformco) via a global sales cross sell program. Successfully instituted the highest ROI for lead development for home improvements for 10+ years. Branded “Take The Lead” to be the world’s most successful home improvement cross sell program. Acted as a key member of leadership responsible for sales, incentive development of all Sears employees, sales operations, and customer experience. Owned and facilitated internal and third-party vendor management, including RFT coordination, contract negotiations, rules, market launches, promotions, collateral, site training, operational impacts, sales support, compensation, quota-setting, and reporting. Initiated B2b partnerships with Citibank, Sears’ Franchise Owners, Sears Delivery, and Sears Installation and Ace Hardware. Global Program generated over $200 million in revenue annually from 16 call centers, 1200 in-home technicians and 980 retail Sears stores. Created first ever global sales enablement program for Sears Home Improvement that was fully embedded in onboarding to employees in North, Central and South America as well as Philippines and India. Managed a direct reporting marketing team dedicated to Take The Lead Program’s growth and operations.
EDUCATION & QUALIFICATIONS
- MBA, Finance & International Business 3.8 GPA with Honors
- BS, Accounting & Finance 3.4 GPA
Continuing Education:
- MBA, Product Management – Course Completion with Upgrad PMP & Scrum Master- Course Completion in 2023.
Training & Technical Proficiencies:
- Currently Enrolled: Certified Scrum Master PMP Certification
- Completed: Cloud Foundations 101-104 Lean Six Sigma Yellow Belt Advanced Excel Basset Certified
- Other: Microsoft Power Business Intelligence SharePoint Outreach Sales Force Sales Navigator Zoom Info Regie AI Workplace Power BI Salesforce CRM
Previous Work Experience includes
- Accounting and finance positions at Bank of America, Morgan Stanley Dean Witter, Citibank, First United Financial Center, SaraLee, and Stein Roe & Farnham. 10-year Owner of LocalStyleLiving Vacation Home Rental Business.
